News & Press

Jul 09, 2010

Aeronautical Systems, Inc. Unveils New Branding Efforts & New Website

Sterling, VA, July 9, 2010 — Aeronautical Systems, Inc (ASI) will reveal their new branding efforts, including their new website (www.aeronautical.com) at the Farnborough Air Show this year.

Aeronautical Systems, Incorporated is a leading provider of mission readiness solutions for global military fleets. Their services include component and system repair and overhaul, parts provisioning, aerospace engineering and technical support, logistical support and obsolescence management. A privately held company founded in 1988, Aeronautical Systems has experienced steady growth over the past 22 years, and has had a banner year in 2010: enjoying continued growth, new relationships and customers, partnerships with industry leading suppliers, new agreements in progress with US Military Depots, and a new look and new website.

The new branding efforts and products including the website have been in development over the past year, and are the result of collaboration between ASI’s executives, ASI’s marketing manager, and outside collaboration with industry experts. A lot of focus has been put into the content on the website and in the brochures. “We wanted more transparency with our customers, to give people a better understanding of who we are, what we can do, and what the benefits are of working with a highly technical firm like ASI. Our new profile is much more information-based, and includes a vibrancy and global focus that really reflects who we are as a company,” said ASI’s marketing manager.

Aeronautical’s new online face includes increased functionality. The new website has a member login allowing current customers to submit requests for quotes or information online, review innovations developed for other ASI customers and download member content including brochures, data sheets and capability lists. ASI CEO Phil Rodriguez adds “An online ordering system is in progress and we hope to have an online order-tracking system operational within the next year for select customers.”

Aeronautical released their re-branding efforts internally last week with very positive results. “This look is very much more in-line with who we are at ASI: multi-national, globally focused, engineering driven and a little loud,” joked one employee.

Aeronautical Systems is exhibiting in Hall 2, Booth A23 of the U. S. Pavilion at the Farnborough Air Show, July 19th-25th.